ReverseAI.dkFrom Excel chaos to secure, scalable business systems

From Excel chaos to secure business systems.

I take the spreadsheets and manual routines your business runs on and turn them into proper web apps, dashboards and automated workflows you can actually trust.

Same numbers as before Secure from the start EU-based and GDPR-ready

I reverse engineer Excel, build it into secure software, and take care of the development, hosting and AI around it.

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Built for operations teams in
ManufacturingB2B suppliersEngineeringSaaS & techWholesale & distribution
EU-based, GDPR-ready
NDA on request
Validated to 100% parity
Secure from the start
The hidden risk

When your most important system is a spreadsheet, it becomes a single point of failure.

A spreadsheet that has quietly become business-critical over the years is a black box. One person knows how it really works, the data is sitting there unprotected, and a single wrong edit can bring the whole thing down.

1

file often decides pricing, margins and deliveries, with no documentation, access control or backup logic.

One person understands the logic

key person risk

Formulas break silently

silent failure

No access control or audit trail

no governance

Sensitive data sits unprotected

security risk

Prices and numbers drift out of sync

inconsistent output

AI cannot help on an undocumented, insecure process

blocked by chaos
Services

I start where most AI consultants stop.

I dig into the actual logic, make it secure, and hand back a system that runs safely in everyday use. That is what reverse engineering and a proper rebuild come down to.

01

Excel to software & secure system rebuilds

I deconstruct complex spreadsheets cell by cell and rebuild them as secure systems with encryption, access control and validation. Apps are one possible output, not the whole job.

Dependency mappingEncryption & RBACValidation suite
PriceFrom 200,000 DKK
02

AI workflows & automation

Manual processes become AI driven workflows that create real operational value, with people kept in the loop where it matters.

Agents & promptsProcess automationHuman in the loop
PriceFrom 75,000 DKK
03

Security & compliance consulting

Threat modeling, MFA, role based access and audit ready logging, so your systems stay trustworthy and compliant.

Threat modelingMFA & access controlAudit & compliance
PriceFrom 25,000 DKK
Optional add-on

Full-stack website & dashboard development

An optional supplement to a finished secure system. I build, host and maintain the website and dashboards that sit on top. An add-on, never the main offering.

Website & dashboardHostingMaintenance
PriceFrom 100,000 DKK

I do not only build software. When it makes sense, I also build the apps and interfaces that sit on top of the secure system. Sometimes an app is part of the answer, but it is rarely the whole job.

Final pricing depends on spreadsheet complexity, security requirements, integrations, number of user roles, data sensitivity, validation needs and business criticality. Larger configurators, production systems and enterprise rebuilds are quoted after assessment.

All engagements start with a free intro conversation. Full rebuilds require scope assessment before final pricing.

Use cases

Typical systems I can build.

Different shapes, same idea: the hidden logic becomes a tool your team can actually use.

Product configurators

Rule based product setups with live pricing and validation.

Quote calculators

Quoting tools that replace fragile Excel quotes.

Pricing dashboards

Real time overview of margins, pricing logic and scenarios.

Internal AI assistants

Assistants trained on your own processes and data.

CRM and admin panels

Internal tools that gather sales, operations and data in one place.

Server and deployment workflows

Reliable hosting, CI and CD, and monitoring.

Documentation and knowledge systems

Logic and processes documented and searchable.

Company specific AI environments

AI environments tailored to your domain and terminology.

Live system transformation

Watch a critical spreadsheet become a secure software system.

This is the same process I run on real projects, shown from start to finish: the hidden formulas in a spreadsheet are mapped out, turned into a clean input model, rebuilt as a secure engine, and finally given a dashboard your team can trust.

system://reverseai/transform live
Live system transformationSpreadsheet logic turned into a secure system
01 source

Spreadsheet formulas

Undocumented cells, nested formulas and hidden logic.

47 sheets
02 map

Dependency graph

Every formula and reference mapped, including the hidden ones.

1,240 edges
03 model

Canonical input model

Inputs typed, validated and de-duplicated into one clean model.

62 typed inputs
04 engine

Secure software engine

Business rules rebuilt with encryption, access control and validation.

AES-256 RBAC
05 surface

Dashboard & admin layer

A secure, role based interface your whole team can rely on.

100% parity
Validated, not assumed
1,240
formula edges mapped
62
canonical inputs
0
deviations after validation
100%
calculation parity
Before and after

From a fragile spreadsheet to a system you can trust.

It is the same business logic, just rebuilt so it is documented, secure and tested. Here is what actually changes for your team.

Today: critical spreadsheetunstable
  • Logic lives in one person's head
  • Silent formula errors reach customers
  • No access control or audit trail
  • Sensitive data sits unprotected
  • Slow, manual quoting and pricing
  • AI cannot safely touch the process
After: secure system validated
  • Documented logic the whole team can rely on
  • Validated calculations, errors caught before release
  • Role based access and a full audit trail
  • Encryption at rest and in transit
  • Fast, consistent quotes and pricing
  • A clean foundation AI can build on
Engineering case, anonymized

Built from hidden logic and tested like real software.

An anonymized case that shows how a fragile spreadsheet ends up as a documented, secure system the business can rely on.

case://manufacturing-configurator validated and secured
Dependency graph mapped Calculation parity Validation loop

Legacy Excel configurator

47 sheets, undocumented

Dependency graph

1,240 formula edges

Canonical input model

62 typed inputs

Validated calculation engine

test suite, parity ok

Secure admin dashboard

live, role based

1,240
formula edges mapped
0
deviations after validation
62
canonical inputs extracted
100%
calculation parity

Formula logic mapped

Complex spreadsheet formulas, dependencies and exceptions are translated into documented system logic.

Secure access model

Role-based access, audit-ready structure and secure data handling replace uncontrolled spreadsheet sharing.

Calculation parity

The new system is validated against the original logic, so the business can trust the output.

Security first

Security is part of the build, not something I add at the end.

Good application security keeps systems up and saves you money, because catching a problem early is far cheaper than cleaning up after it. Every Excel rebuild I do comes with encryption, access control, logging and sensible DevOps.

Secure System Audit

What a Secure System Audit covers

AST

Application security testing

Static and dynamic testing finds vulnerabilities before they reach production.

MFA

Multi factor authentication

Strong sign in keeps accounts safe even if a password leaks.

RBAC

Role based access control

Each person sees only the data and actions their role allows.

ENC

Encryption at rest and in transit

Sensitive data stays protected on disk and across the network.

DevSecOps

Security built in from the start

Security sits in every step of the pipeline instead of being tacked on at the end. You get safer releases and a clear trail for any audit.

Less downtime

Issues are caught in the pipeline before your users ever see them.

Lower cost

Fixing a flaw early is far cheaper than recovering from a breach.

Compliance ready

Logging and access control make audits straightforward.

Something people trust

Customers and management can rely on a system they know is secure.

Book a Secure System Audit
The process

How a spreadsheet becomes a secure system.

A structured, transparent process. You know exactly what happens at each step, that the output matches your original logic, and that it is secured along the way.

1
scan(workbook)

Audit the spreadsheet

I review the file, identify critical cells, inputs, outputs and where the risk sits.

2
map(deps)

Map formulas and dependencies

Every formula and dependency is mapped into a dependency graph, including the hidden ones.

3
extract(rules)

Extract business rules

The logic is translated into clear, documented business rules that can be tested.

4
build(secure)

Rebuild securely

The rules are rebuilt as a secure web app, calculation engine or AI workflow.

5
validate(parity)

Validate and harden

The new system is validated against the original calculations and hardened with security controls.

What clients say

Trusted with business-critical systems.

Anonymized feedback from real engagements. Names are withheld by agreement, the work speaks for itself.

Our pricing logic lived in one enormous spreadsheet only one person fully understood. It is now a secure system the whole team uses, with zero calculation deviations after validation.
Operations Director
Manufacturing, around 200 employees
We finally have access control and an audit trail on the numbers that run the business. The rebuild paid for itself the first time it caught an error before it reached a customer.
CFO
B2B supplier
Straight, technical and honest. No buzzword AI demo, just a working system in production that our auditors were happy with.
Head of IT
Wholesale and distribution
Client names withheld under NDA.
Packages & Pricing

Choose the right path for your system.

These are three different kinds of work, not a cheap-to-expensive ladder. The audit tells you where the risk is, the rebuild turns your critical logic into secure software, and the AI engine adds controlled automation and knowledge tools on top.

Start here

Secure System Audit

Diagnostic review of risk, hidden logic, security exposure and rebuild potential. Best before committing to a larger build.

From 25,000 DKK
Best for

Understanding risk, hidden logic and rebuild potential before committing.

Risk reviewLogic mapSecurity exposureRoadmap
  • Risk and security audit
  • Formula and dependency mapping
  • Implementation roadmap
  • OptionalOngoing maintenance option
Most chosen

Excel-to-Software & Secure System Rebuild

Full technical rebuild of critical spreadsheet logic, pricing rules, configurators or operational workflows into secure production software.

From 200,000 DKK
Best for

Critical spreadsheets, pricing tools, configurators and operational logic that must become secure software.

Formula logicSecure softwareValidation parityProduction rebuild
  • Risk and security audit
  • Formula and dependency mapping
  • Implementation roadmap
  • Documented business rules
  • Secure software rebuild
  • Web app, configurator or dashboard
  • Validation and parity testing
  • Security hardening (RBAC, MFA, encryption)
  • OptionalAI workflow design
  • OptionalInternal AI assistant
  • OptionalKnowledge base / RAG structure
  • OptionalHuman-in-the-loop controls
  • Production deployment path
  • OptionalOngoing maintenance option
Scale

AI Workflow & Knowledge Engine

Controlled AI workflows, internal assistants and company-specific knowledge systems built around existing processes.

From 75,000 DKK
Best for

Internal AI workflows, assistants, knowledge bases and controlled automation.

AI workflowsKnowledge baseInternal assistantHuman control
  • Implementation roadmap
  • Security hardening (RBAC, MFA, encryption)
  • AI workflow design
  • Internal AI assistant
  • Knowledge base / RAG structure
  • Human-in-the-loop controls
  • Production deployment path
  • OptionalOngoing maintenance option

Final pricing depends on spreadsheet complexity, security requirements, integrations, number of user roles, data sensitivity, validation needs and business criticality. Larger configurators, production systems and enterprise rebuilds are quoted after assessment.

All engagements start with a free intro conversation. Full rebuilds require scope assessment before final pricing.

Service & Maintenance

Keep your system secure, updated and improving.

Once a system is live it still needs looking after: updates, monitoring, the odd small change and general technical care. Pick the level of support that fits how important the system is to you.

Monthly support plans
Light care

Website Care

For websites, landing pages and smaller web platforms that need secure updates, monitoring and light ongoing care.

  • Software updates
  • Security patches
  • Uptime monitoring
  • Backup checks
  • Small monthly edits
  • Email support
PriceFrom 3,500 DKK/mo.
Inquire about this plan
Most chosen

System Care

For dashboards, admin systems, backend flows and custom web apps that need monthly technical care and improvements.

  • Everything in Website Care
  • Dependency and library updates
  • Bug fixes
  • Monthly improvement work
  • Backend / API checks
  • Performance monitoring
  • Quarterly review
PriceFrom 8,500 DKK/mo.
Inquire about this plan
Business critical

Mission-Critical Operations

For business-critical systems, AI workflows, configurators, lead pipelines and secure platforms where downtime or errors matter.

  • Everything in System Care
  • Priority response
  • Security hardening
  • Advanced monitoring
  • AI workflow monitoring
  • Roadmap and feature work
  • Dedicated point of contact
PriceFrom 18,000 DKK/mo.
Inquire about this plan

Bigger systems need more support.

A simple website only needs a light touch. Dashboards, AI workflows and business-critical systems need closer monitoring, quicker response times and steady improvement over time. We settle on the right level once I have seen the system.

As a rule of thumb, larger systems often reserve an annual maintenance budget equal to 15-30% of the initial build cost, depending on complexity and SLA.

These are 'from' prices. More complex systems, custom SLAs, high-traffic platforms and business-critical operations are scoped individually.

Rule of thumb
15-30%
of the initial build cost, per year
About the founder

Someone who actually builds and runs the systems.

I work across AI, reverse engineering, system design, secure web apps, server operations and the practical business side of things. I am not interested in flashy AI demos. I care about building secure systems that hold up in everyday use.

AI and agents Reverse engineering Secure system design Web apps and APIs Server operations Security and compliance
Peter Hald, Excel reverse engineering and AI systems specialist
Peter Hald
Founder, ReverseAI.dk
available
focussecure production systems
regionEU, remote or on site
deliveryaudited, validated, hardened
Builds secure systems that run in production
FAQ

Questions companies ask before we start.

If your question is not here, write to me and you will get a straight answer.

Yes. You own the full source code, the documentation and the rebuilt system. There is no lock-in and no hidden licensing on your own business logic.

Yes. Everything is handled confidentially and I am happy to sign an NDA before you share any files or data. The engineering case on this site is fully anonymized.

Every rebuild is validated against your original calculations with a parity test suite. You see the results, and we do not go live until the numbers match.

Pretty secure. Encryption at rest and in transit, multi-factor login, role-based access and audit-ready logging are part of the build from the start, with DevSecOps practices across the pipeline.

A Secure System Audit is quick. A full rebuild depends on complexity, but you get a clear scope, timeline and fixed expectations after the assessment, before any large commitment.

I am EU based and build with GDPR in mind: data minimization, access control and clear handling. Your data is never used to train external models without your explicit agreement.

Yes. I can host, monitor and maintain the system, or hand it over with full documentation so your own team can run it.

Start with the free intro conversation. We look at your situation together and you get a concrete recommendation, with no obligation.

Free resource

Get the Spreadsheet Risk Checklist.

A practical checklist to spot key person risk, silent errors, security gaps and rebuild potential in your most critical spreadsheets. Sent straight to your inbox.

  • 12 checks across logic, security and continuity
  • No sign up, just your email
  • Written for operations and finance teams

We use your email only to send the checklist and occasional relevant follow up. Unsubscribe anytime.

One last question

Do you have a spreadsheet that controls more of the company than it should?

Let us take a look at it together. A Secure System Audit gives you a clear picture of the risk, where the gaps are and what to do next.

Contact

Let us look at your system.

Tell me briefly about your situation, whether it is a spreadsheet, configurator, pricing, security concern or workflow. You will hear back from me with a concrete next step.

Prefer to talk right away?
Book a Secure System Audit directly in the calendar.
Book

You will hear from me within 1 to 2 business days.

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